Monday, October 26, 2015

Europe September 2015

"A Star is Born"


Rookie Of The Year Edition

More than 15.000 units were sold last month in the European EV market, up 54% YoY, and with over 120.000 registered this year, YTD sales are headed for over 150k units this year, a significant improvement over the 100k registered in 2014.

Looking at the monthly models ranking, it is heavily influenced by the UK market, with the first two positions belonging to the Outlander PHEVand Nissan Leaf, the two major forces there.

In Third we have the french Renault Zoe, benefiting from an uptick in sales in the domestic market, followed by the VW Golf GTE and Tesla Model S.

PlModelSales  
1Mitsubishi Outlander PHEV2.849
2Nissan Leaf1.890
3Renault Zoe
1.649   
4Volkswagen Golf GTE
1.192
5Tesla Model S1.049

Looking at the YTD ranking, the only changes are below the Top 10: the Porsche Cayenne Plug-In climbs one positions to #13, while the Mercedes C350e goes from strength to strength: 570 registrations in September, allowing it to climb two positions to #14 and confirming the Mercedes model as the only rookie able to create an impact in the ranking.

On the other hand, the VW e-Up! had its worst result ever, registering only 155 units, dropping two positions to #15, considering the current dive in the ranking, just last year the little VW was #6, the german brand should give a signal to the market that now is effectively pro-electric, by giving the e-Up! a substantial price cut, answering at the same time to the question: "Is VW really into plug-ins?".

An interesting stat is the unexpected rise in sales from the I-Miev family, especially the Peugeot iOn, this year 1.126 electric Pugs were registered, double of last year result (594 units), the C-Zero is already 72 units above last year result, while the family original, the Mitsu I-Miev, has seen its sales rise a more modest 13%. Price cuts can do wonders to a model career...

There is a newcomer in the ranking, with the Volkswagen Passat GTE displacing the Opel Ampera from #30, the midsize VW will be a serious candidate next year to the D-Segment / Midsize class trophy, so the Volvo V60 Plug-In and Mercedes C350e need to keep an eye on it.

Looking at the brands ranking, Volkswagen is in the lead of Europe's EV Manufacturers Throne (18%, -1%), followed by Mitsubishi (16%) in Second and Renault in Third, with 13%, the same share as Nissan, but with the japanese manufacturer 815 units behind its Alliance partner.

PlEuropeSep.2015%'14Pl
1Mitsubishi Outlander PHEV2.84919.574161
2Nissan Leaf1.89012.761112
3Renault Zoe 1.64911.693103
4Tesla Model S1.05910.62694
5Volkswagen Golf GTE1.19210.226922
6Volkswagen e-Golf 7608.66579
7Audi A3 e-Tron8247.964719
8BMW i38967.36065
9
10
11
Volvo V60 Plug-In
Kia Soul EV
Renault Kangoo ZE
418
625
476
3.577
2.897
2.662
3
2
2
7
23
8
12Nissan e-NV200 / Evalia2702.358212
13Porsche Cayenne Plug-In2892.261228
14Mercedes C350e5702.2452N/A
15
16
17
18
Volkswagen e-Up!
Mercedes B-Class ED
BMW i8
Renault Twizy
155
252
133
144
2.191
2.122
1.661
1.570
2
2
1
1
6
29
15
11
19
20
21
22
23
24
25
26
27
28
29
30
Smart Fortwo ED
Peugeot iOn
Bolloré Blue Car
Citröen C-Zero
Mitsubishi I-Miev
Mercedes S500e
Toyota Prius Plug-In
Ford C-Max Energi
Porsche Panamera Plug-In
Goupil
Peugeot Partner EV
Volkswagen Passat GTE
97
 156
199
101
82
73
79
81
35
43
29
136
1.463
1.126
751
678
599
577
518
485
419
312
250
248
1
1
1
1
0
0
0
0
0
0
0
0
10
21
13
20
17
31
14
N/A
18
24
25
N/A

TOTAL15.725120.672100

6 comments:

  1. thank you Jose,

    do these figures include UK until September? What about fuel cell?

    ReplyDelete
    Replies
    1. Yes, they include estimates for the UK, as for fuel cells, i don't include them in the ranking, but even if i did, the numbers are so small that neither the Hyundai nor the Mirai would reach the Top 30.

      Delete
  2. Hey, Jose. Sorry for asking, but what the hell is up with the Peugeot iOn, or even the I-MiEV for that matter. Since the Outlander PHEV, I thought i-MiEV production entered hiatus and built to a slow order (due to battery production capacity). Which brings to the ''Pugs''. Didn't they stop manufacture when roughly 4500 units each for the iOn and C-Zero were made? Sales for the trio should be a trickle by now, so what's going on!!!?

    Prove me wrong, I need to know!

    ReplyDelete
    Replies
    1. I have read in french websites that Peugeot has been pushing sales the iOn, but the question remains:

      - Are there new units being made by Mitsubishi or are they just clearing stock?

      Delete
  3. This was what I remember: http://www.motor1.com/news/33138/citroen-c-zero-and-peugeot-ion-production-halted/

    Yet, it wasn't hard to find this, easily confirming what you said. http://www.peugeot.co.uk/media/peugeot-ion-prices-and-specifications-brochure.pdf

    ReplyDelete
  4. The triplets are being discounted.

    www.pushevs.com/2015/09/22/citroen-c-zero-and-peugeot-ion-price-drop-in-germany/

    www.pushevs.com/2015/10/24/citroen-c-zero-price-drop-in-spain/

    ReplyDelete