Friday, October 9, 2015

Norway September 2015




Early Signs Edition

Some 2.600 units were sold last month, up 64% YoY and the EV Share stable at 22%, a significant departure from the 14% recorded last year.

Here we might be witnessing the first signs of the VW emissions scandal (1), with VAG models underperforming and their direct competitors having unexpected sales growth:

- Volkswagen pure electric models e-Up! and e-Golf had their second worst sales month of the year, selling only 700 units in total;

- The VW Golf GTE sold only 156 units, its worst showing since April, while its Audi cousin, the A3 e-Tron, registered only 94 units, its worst performance since January;

- On the other hand, the Nissan Leaf, previously hit by the e-Golf presence, had its best result since March, selling 492 units, recording its first YoY positive balance in six months(!). I think it's a no brainer to say that both the e-Golf and Leaf are after the same customers and they are now returning to Nissan's side...

- Other models to benefit from this are possibly the BMW i3, with sales up 80%, the Renault Zoe, which has seen its sales jump 175% and even the old school Mitsu I-Miev saw its sales grow 150% YoY, registering its best sales month since January...

Despite this, the monthly Top 5 stayed the same as August, so what has been described above are still early signs that will have to be confirmed in the future.

PlModelSales  
1Volkswagen e-Golf e)620
2Nissan Leaf492
3BMW i3266
4Volkswagen Golf GTE168
5Tesla Model S127

Looking at the YTD ranking, the BMW i3 recovered one position, replacing the Audi A3 e-Tron in #6, making it the best position for the german hatch since March, but the good news for BMW didn't ended here, as the X5 Plug-in landed with a promising result, registering 16 units in its first sales month, already menacing the Cayenne Plug-In in the PHEV Luxury SUV niche. 


PlNorwaySept.YTD'15%'14Pl
1Volkswagen e-Golf e)6206.859275
2Tesla Model S1273.243132
3Nissan Leaf4922.680111
4Mitsu Outlander PHEV 1111.56366
5Volkswagen Golf GTE1681.4936N/A
6BMW i32661.36954
7Audi A3 e-Tron941.359521
8
9
Renault Zoe
Volkswagen e-Up! e)
112
80
1.207
1.147
5
5
8
3
10
11
Mercedes B-Class ED
Kia Soul EV
118
109
1.087
630
4
3
N/A
7
12
13
Peugeot iOn
Mitsubishi I-Miev
52
74
475
444
2
2
11
9
14Volvo V60 Plug-In
438214
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Nissan e-NV200 / Evalia
Citröen C-Zero
Peugeot Partner EV e)
Renault Kangoo ZE e)
Smart Fortwo ED
Citröen Berlingo EV e)
BMW i8
Porsche Cayenne Plug-In
Ford Focus Electric
Toyota Prius Plug-In
BMW X5 40e PHEV
Mercedes C350e PHEV e)
Mercedes S500 Plug-In e)
Opel Ampera
10
39
5
5
15
5
4
4
13
2
16
10
4

320
290
102
81
67
61
35
34
24
18
16
15
8
2
1
1
0
0
0
0
0
0
0
0
0
0
0
0
15
8
12
19
22
16
20
N/A
13
17
N/A
N/A
N/A
21

TOTAL2.55525.067100


3 comments:

  1. "Here we might be witnessing the first signs of the VW emissions scandal"

    Mmmm, the decision to buy a car is made quite some time before delivery. I assume the Norwegian sales numbers are actually 'registrations', adding even more time between the decision and registration.

    Couldn't it be the new 30 kWh battery that had Norwegians going back to the LEAF?

    ReplyDelete
    Replies
    1. Good point, probably that is a major factor on the decision making, proving the correlation between e-Golf vs Leaf sales.

      Delete
  2. Despite individual manufacturers/models dropping, it is good to see that other electric cars see a boost to keep the percentage share high in Norway to demonstrate the future to the rest of the world. Just imagine what the electric percentage would be if all such models had a good month, especially as the number of plug in models is only going to increase with time such as X5 this month and Passat GTE very soon.

    ReplyDelete