Saturday, October 3, 2015

Sweden September 2015



Model S #2 and Golf GTE Jumps to #5 

The Swedish EV market is  once again pressing on the accelerator, registering 603 units, 51% above the same month last year, improving also over this years August (587 units) and July (559) months.

The EV Share is at 2.16%, a full half percent above last year result (1.66%).

The Outlander PHEV continues leading the Monthly ranking, something it has been doing since November '13, something the Tesla Model S is trying to emulate for #2, the Fremont-made EV was Second for the fourth month in a row, this time with 85 units, a result somewhat below expectations, especially considering the results of their direct competitors: The Audi A6 sold 376 units last month in Sweden, the BMW 5-Series registered 373 units and the Mercedes E-Class, 209. There's a lot room to grow, Tesla...  

In other news, the Volvo V60 Plug-In returned to a Top 5 position, in...#5, the swedish estate had been out of the first positions since June.

PlModelSales  
1
Mitsubishi Outlander PHEV
200
2Tesla Model S85
3Volkswagen Golf GTE52
4Nissan Leaf50
5Volvo V60 Plug-In47

Looking at the YTD chart, the Tesla Model S is now Second, surpassing the Nissan Leaf, winning at the same time the BEV Best-Seller crown.

The impressive VW Golf GTE jumped to #5, an impressive performance considering that it has been in the market for only four months, winning the Rookie Of The Year title without any shadow of a doubt.

On the manufacturers ranking, there weren't any significant changes, with Mitsubishi on top (29%), Nissan in Second with 18% share and Tesla in Third, with 13%, with Volkswagen dangerously close in Fourth, with 12%.

Regarding the BEV/PHEV share, pure electrics continue to overrun (51/49) Plug-in Hybrids, but PHEV's recovered 2% share, thanks to the good performance of the Golf GTE.

PlSwedenSep.YTD '15%'14Pl
1Mitsubishi Outlander PHEV2001.552291
2Tesla Model S85720134
3
4
5
Nissan Leaf
Volvo V60 Plug-In
Volkswagen Golf GTE
50
47
52
701
355
278
13
7
5
3
2
N/A
6Nissan e-NV200 / Evalia **11272511
7Renault Zoe3226258
8BMW i3 *2325056
9Volkswagen e-Golf23240413
10Audi A3 e-Tron27238415
11Volkswagen e-Up!911929
12
13
14
15
16
17
17
19
20
21
22
23
24
24
24

Toyota Prius Plug-In
Renault Kangoo ZE
Renault Twizy
Kia Soul EV
BMW i8
Mercedes C350e
Mercedes B-Class ED
Opel Ampera
Citröen Berlingo EV
Mercedes S500 Plug-In
Porsche Panamera Plug-In
Ford Focus Electric
Porsche 918
Peugeot Partner EV
BMW X5 PHEV

11
16

1
5
2
4
1

2

1


1

116
98
39
27
22
18
18
16
8
6
4
3
1
1
1

2
2
1
1
0
0
0
0
0
0
0
0
0
0
0

6
5
10
23
18
N/A
N/A
12
15
N/A
17
23
20
25
N/A


TOTAL6035.365100


* - 7 BEV + 16 Rex


** - 5 Pass / 6 LCV



Source: bilsweden.se

3 comments:

  1. I can be wrong but I thinks that's possible that Tesla is prioritizing Danish car orders above others Nordic orders (Norway being apart as it's not depending of Tilburg assembly line). I would say that seeing what's going on with the speeding production of Danish car orders in the TMC google spreadsheet and, the fact that Tesla seems to continue to have production constraints.

    ReplyDelete
    Replies
    1. Possibly, we will know that next week, considering the headwinds regarding EV's in DK, Tesla could be wanting to cash in on it now before the coming sales drought.

      Delete
    2. There is not prioritizing. Everyone in Sweden (and the nordic countries minus Iceland) gets their cars straight away after orders (and by straight away I mean within 3 months since Tesla produce and ship about once a quarter to Europe).

      So everyone in Sweden that wants a Tesla gets it. And no wonder considering that production capacity is more than covering the demand.

      The reason for the sales in Denmark is the 150% tax on ICEs. And the surge and even potential higher surge of sales is because that the Tesla might (will?) get that tax soon too. But it's still an extremely low fluctuation for Tesla and something they will easily handle.

      Delete