Wednesday, October 5, 2016

Ireland September 2016

Nissan Leaf, meet your nemesis


The End of an Era? - Edition

The seasonal Irish EV market is growing steadily, with YTD sales up 18%, to 646 units, already above the last year record of 588 units.

The local Golden Standard, the Nissan Leaf, had an additional 10 units registered last month, but for the first time this year, it wasn't the Monthly Best Seller, with the BMW 330e registering 21 units, the German PHEV has been collecting good results ever since it arrived in April, it is now Second in the YTD ranking and, production constraints allowing, it can be the first real competitor to the Leaf in three years, for now it has 75 units sold (In only six months), a new yearly record for any model not named Leaf...

Will this be a model to face up to the four times (2011/12/14/15) winner Nissan Leaf, in 2017?

Elsewhere, the another BMW climbed in the ranking, with the X5 PHEV rising one position to #7, making it five plug-in hybrids in the Top 7 positions.

Once a BEV stronghold, in 2013 it was still a 100% BEV market, PHEV's have been gaining ground and in 2016 they account for 37% of sales, and while BEV's are down 16% YoY, PHEV's are up a stratospheric 260%, we are witnessing also the end of an era here... 

Looking at the manufacturers ranking, Nissan is firm in the leadership, with 53% share, but BMW (23%) is growing, thanks to its strong (And vast) lineup, while Volvo is Third, with 9% share.

PlIrelandSep. YTD%'15Pl
1Nissan Leaf10338521
2
3
BMW 330e
Volvo XC90 T8 PHEV
21
1
75
58
12
9
N/A
N/A
4
5
BMW i3
Mitsu. Outlander PHEV
3

43
27
9
4
3
2
6
7
8
Volkswagen Golf GTE
BMW X5 40e PHEV
Renault Zoe
3
3

21
15
13
3
2
2
11
6
4
9
BMW i8
91
7
10Porsche Cayenne Plug-In18110
11
12
12
14
14
16
17
17
19
19
BMW 225xe Active Tourer
Tesla Model S
Audi A3 e-Tron
Nissan e-NV200 / Evalia
Mercedes S500e
Volkswagen Passat GTE
Renault Twizy
Porsche Panamera Plug-In
Volvo V60 Plug-In
Renault Kangoo ZE










7
6
6
5
5
4
2
2
1
1
1
1
1
1
1
1
0
0
0
0
N/A
15
8
5
14
N/A
11
N/A
16
13

TOTAL42646100

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