Wednesday, October 12, 2016

Norway September 2016

Image result for 2017 Tesla model S and X
Model X: Spreading its wings in Norway


Tesla Model X Rises to the Top

There were 4.587 new plug-ins sold in Norway last month, up 68% YoY, with last month being the second best selling month ever, with the EV Share shooting to 33% in September and 29,3% YTD.

Last month, boatloads of Tesla Model X arrived to Norway, allowing Tesla's new (big) baby to shoot for the leadership, with 601 units, surpassing the rejuvenated BMW i3, that registered 520 units, a new monthly record for the BMW hot hatch.

The Mitsu Outlander PHEV ended in Third, ending the month with 427 units, ahead of the VW Golf siblings, with the all-electric version beating the GTE for the fist time in three months.


PlModelSales  
1Tesla Model X601
2BMW i3520
3Mitsubishi Outlander PHEV427
4Volkswagen e-Golf
392
5Volkswagen Golf GTE358

Looking at the year-to-date ranking, there is an important change in the podium, with the VW Golf GTE changing positions with a slow selling Nissan Leaf (199 units, worst performance of the year) and reaching the Third Spot, behind its all-electric twin, the e-Golf.

The German brand could have had three models in the top five positions, if it weren't for the recent BMW i3 sales push, which displaced the VW Passat GTE to #6, with the BMW product returning to its last year position.

But the real winners of September are still below the Top 10, thanks to the stellar performance of last month, the Tesla Model X jumped seven places to #15, with the American SUV now set to reach a Top 10 place and the Rookie Of The Year title, while the Audi Q7 e-Tron also impressed, registering 123 units last month and rising four places to #21.

Looking at the manufacturers ranking, Volkswagen (30%, down 1%) continues in the lead, followed from a far by Mitsubishi (13%, down 1%), Nissan (13%) and BMW (11%).

PlNorwaySep.YTD%'15Pl
1Mitsubishi Outlander PHEV4274.130124
2Volkswagen e-Golf3923.951121
3Volkswagen Golf GTE3583.352106
4Nissan Leaf1993.346103
5BMW i35202.01665
6
7
8
Volkswagen Passat GTE
Tesla Model S
Audi A3 e-Tron
202
247
134
1.882
1.701
1.537
6
5
5
20
2
7
9Renault Zoe1581.48248
10Mercedes B250e2221.363410
11
12
Kia Soul EV
BMW 225xe Active Tourer
102
166
986
851
3
3
11
N/A
13
Volkswagen e-Up!
3681729
14
15
16
Mercedes C350e
Tesla Model X
BMW X5 40e
140
601
95
811
799
794
2
2
2
22
N/A
19
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
32
34
35

Volvo XC90 T8
Volvo V60 Plug-In
Nissan e-NV200 / Evalia
Mercedes GLC350e
Audi Q7 e-Tron
Peugeot iOn
BMW 330e
Mitsubishi I-Miev
Citröen C-Zero
Mercedes GLE500e
Peugeot Partner EV
Porsche Cayenne Plug-In
Renault Kangoo ZE
Renault Twizy
Ford Focus Electric
Smart Fortwo ED
BMW i8
Citröen Berlingo EV
BMW 740e
Others
101
58
51
68
123
41
28
45
18
13
13
6
2

15


1
3
2
635
594
580
493
266
263
236
225
171
141
103
98
96
53
40
33
33
18
15
16
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
N/A
12
14
N/A
N/A
13
N/A
26
16
27
18
24
17
29
21
15
25
23
N/A


TOTAL4.58733.927100


Models breakdown by Fuel Source


PlModelSales  
1Tesla Model X601
2Toyota RAV4581
3BMW i3520
4Toyota Auris492
5
6
7
8
9
10
Mitsubishi Outlander PHEV
Volkswagen Tiguan
Toyota Yaris
Volkswagen e-Golf
Volkswagen Golf GTE
Skoda Octavia
427
416
405
392
358
315

With 29% share, the EV's performance in the general ranking is increasingly more relevant, of the 996 units sold by the chronical leader VW Golf in September, only 246, or 25%, didn't had a Plug.

Splitting models by fuel source, for the first time since February, we see a BEV in the First Place, with the Tesla Model X shooting for #1, right in its first presence in this ranking.

Below it, in Third, we also welcome a new face, with the BMW i3 managing to outsell the Toyota Yaris and become the Best Seller of its segment.

The remaining plug-ins in the Top 10 are the Mitsu Outlander PHEV, #5 with 427 units, the VW e-Golf in #8 and its plug-in hybrid relative, the Golf GTE, in #9, making it three BEV's, two PHEV's, three HEV's and two regular ICE's in this Top 10, these last ones have their best representative only in #6...

Will we see regular ICE models out of this ranking soon?

3 comments:

  1. Next year with Model X, improved eGolf range, improved Zoe and probably improved Leaf should be awesome. Can Norway reach 50% marketshare by the end of 2017? Probably not but i think 45% in some months will be reached. :)

    ReplyDelete
  2. I think the 50% hallmark could be beaten in one month or two, and the YTD market share for 2017 should be between 40% to 50%.

    ReplyDelete
  3. car segments are defined by price (more on this) and size (less and less of this)

    otherwise, the S600 Pullman would have been in the same class as the regular 3 axle truck.

    ... but what do I know about "sales"?

    ReplyDelete