Sunday, December 11, 2016

Netherlands November 2016

VW Passat GTE: Made For Fleet Managers

Company Car Favorites

Over 2.000 units were sold last month (Or 6.8% of all cars in November), by far  the best result of the year, pulling the YTD Market Share to 3.38%, this is because as the year approaches the end, fleet buyers are starting to do their Company Car shopping, with their favorite models climbing in the ranking, but more on that below.

Looking at the Top 5 ranking, the Monthly Best Seller award went to the fleet-favorite VW Passat GTE, with a year best 363 deliveries, followed by two other fleet-friendly models, the BMW 330e, with 264 registrations (New personal best for the third time in a row) and the Mercedes C350e, with 236 units (Year best also).

In Fourth Place we have a surprise, with the company-car-minded Mercedes E350e delivering a record 189 units, making it the Best Seller of its class, ahead of the Tesla Model S (129 units) and all other ICE cars in the E-Segment. Will the E350e will be able to beat the Model S and the upcoming BMW plug-in 5-Series in 2017? One thing is for sure, it will be an entertaining race... 



Pl
Model
Sales  
1
Volkswagen Passat GTE
363
2
BMW 330e
264
3
Mercedes C350e
236
4
Mercedes E350e
189
4
Volvo XC90 T8
163

Speaking of this class, currently there is an open three car race running for this class Best Seller Award, with the Mercedes E-Class now ahead with 1.469 units, followed by the Tesla Model S (1.447) and BMW 5-Series (1.422). My guess is that the Three-pointed-star model will win, but you never know what trick Tesla has up its sleeve in the last month of the year.



Breaking down the general ranking by fuel source, we notice that plug-ins are showing up regularly on the upper class rankings, with the Passat GTE representing 59% of all Passat sales, leading the D-Segment/Midsize class,  the BMW 330e represented 53% of all 3-Series sales, ending #3 in its class, the Mercedes C350e was responsible for 63% of all C-Class deliveries, ending the month in #4, thus making 3 plug-ins in the D-Segment Top 4 ranking. It seems fleet buyers fell in love with plug-in hybrids...

And the trend doesn't stop there, the aforementioned Merc E350e represented 62% of all sales of the E-Class, while the BMW 740e is responsible for 73% of all 7-Series deliveries, being Best Seller in the F-Segment/Full-size sedan class. 

Same thing in the Luxury SUV front, the Volvo XC90 T8 (57% of all XC90 sales) and the Audi Q7 e-Tron (78%) sharing the top two places.

In short, the November Best Sellers in four classes were PHEV's. Not bad...   

In the YTD ranking, December will see a tight race for the leadership, with four models separated by less than 200 units, with all models expected to peak deliveries next month, everything can happen,, but my money is on the VW Passat GTE, followed by the BMW 330e, Volvo XC90 T8 and Tesla Model S.

Several fleet favorites have climbed in the ranking, like the Volvo V60 Plug-In (114 deliveries in November, year best), now #9, or the Mitsubishi Outlander PHEV (80 units, year best), which rose to #12, with the Mercedes E350e surged to #14, tied with the Audi A3 e-Tron (76 units last month, year best), while the Mercedes GLC350e jumped to #30.

The only positive news coming from the BEV front were the 36 units of the Hyundai Ioniq Electric, improving on its previous month performance (21 units), but still behind the results of its HEV sibling (64 units). Nevertheless, it was the only BEV to climb in the ranking in a significant way, now at #24.

Looking at the manufacturers ranking, BMW (21%, down 1%) seems poised to win its first Manufacturers title in this market, while behind it, Volvo (16%, down 1%), Volkswagen (16%, up 1%) and Tesla (15%, down 1%) run for the Silver Medal.

Pl
Netherlands
Nov.
YTD
%
'15Pl
1
2
Volvo XC90 T8
Tesla Model S
163
129
1.466
1.447
12
12
7
8
3
BMW 330e
264
1.385
12
25
4
Volkswagen Passat GTE
363
1.280
11
6
5
6
7
8
9
10
11
12
Mercedes C350e
Audi Q7 e-Tron
Nissan Leaf
BMW 225xe Active Tourer
Volvo V60 Plug-In
BMW i3 *
Volkswagen Golf GTE
Mitsubishi Outlander PHEV
236
141
25
94
114
57
87
80
979
647
590
560
398
387
367
313
8
5
5
5
3
3
3
3
5
N/A
13
17
3
12
2
1
13
Tesla Model X
47
296
3
N/A
14
14
16
Mercedes E350e
Audi A3 e-Tron
Renault Zoe
189
76
13
208
208
170
2
2
1
N/A
4
14
17
Volkswagen e-Golf  
6
135
1
28
18
Mercedes B250e 
8
115
1
19
19
20
21
22
Porsche Cayenne Plug-In
BMW 740e
Toyota Prius Plug-In
Nissan e-NV200 / Evalia
5
22
2
4
94
92
73
68
1
1
1
1
10
N/A
22
15
22
Volkswagen e-Up!
5
68
1
28
24
25
26
27
28
28
30
31
32
33
33
35

Hyundai Ioniq Electric
BMW X5 40e
Kia Soul EV
Kia Optima PHEV
BMW i8
Mercedes GLE500e
Mercedes GLC350e
Renault Kangoo ZE
Porsche Panamera Plug-In
Peugeot iOn
Renault Twizy
Mercedes S500e
Others
36
3
1
12
2
3
15




4

59
58
52
49
43
43
28
19
17
16
16
10
16
1
0
0
0
0
0
0
0
0
0
0
0
0
N/A
11
24
N/A
20
27
N/A
25
21
N/A
28
18

TOTAL
2.206
11.772
100
                   

* - 54 Bev + 3 Rex

Source: RAI Vereniging

Regular Hybrids + Plug-ins Ranking


Pl
Model
Sales  
1
Kia Niro
580
2
Volkswagen Passat GTE
363
3
Toyota Yaris Hybrid
349
4
Toyota Auris Hybrid
302
5
BMW 330e
264

If we add regular hybrids to plug-ins, the surprise is the leadership of the Kia Niro, with 580 units (When do you present us with a BEV Niro, Kia?), with the usual Toyota best sellers relegated to Third and Fourth, both also surpassed by the VW Passat GTE. 

Will we see a plug-in lead the ranking until year end?
  
Plug-ins have another representative, with the BMW 330e ending in Fifth, with 264 units.



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